Echo vs XFunnel
Echo is an open-source, self-hostable alternative to XFunnel, an AI visibility tracking tool. Both measure how AI answer engines describe your brand, but Echo ships every line of code, runs on your own infrastructure, and is free to self-host — so your data stays yours and each metric is independently verifiable.
The short version
XFunnel is gone as a standalone product. Acquired by HubSpot, which now sells its own AEO product; XFunnel's site only takes sign-ups for updates. Echo is open source, so no acquisition can take it away from you.
XFunnel has been acquired (Oct 30, 2025)
Acquired by HubSpot, which now sells its own AEO product; XFunnel's site only takes sign-ups for updates. See the AEO Graveyard for what to do next.
Echo
Open-source AEO platform. Self-host for free, forever. Track AI visibility across ChatGPT, Claude, and Google AI Overviews with full transparency.
XFunnel
Answer-engine visibility with a dedicated analyst and an experimentation platform
About XFunnel
XFunnel treats answer engines as a sales channel, pairing measurement with tailored playbooks, content briefs writers can execute immediately, an affiliate activation kit, and an experimentation platform for iterating on what moves visibility. Every account gets a dedicated analyst rather than a self-serve dashboard. Its customer roster is one of the strongest in the category — monday.com, LastPass, MyFitnessPal, Lemonade, Getty Images, Cox Enterprises, Betterment, Check Point, Fireblocks, Docebo, Cato Networks, HiBob, and MyHeritage. In August 2026 it announced an agreement to be acquired by HubSpot.
Popularity grade: B
- Announced an agreement to be acquired by HubSpot
- Enterprise roster including monday.com, LastPass, Getty Images, Betterment, and Check Point
- Dedicated analyst per account plus a built-in experimentation platform
Feature comparison
| Feature | Echo | XFunnel |
|---|---|---|
| Core Tracking | ||
| Multi-LLM Tracking | Yes | Yes |
| AI Visibility Score | Yes | Yes |
| Citation Analytics | Yes | Yes |
| Competitor Benchmarking | Yes | Yes |
| Brand Mention Tracking | Yes | Yes |
| AI Engines | ||
| ChatGPT | Yes | Yes |
| Google AI Overviews | Yes | Yes |
| Google AI Mode | Yes | Yes |
| Gemini | Yes | Yes |
| Perplexity | Yes | Yes |
| Microsoft Copilot | Yes | Yes |
| Claude | Yes | Yes |
| Grok | Yes | No |
| DeepSeek | Yes | No |
| Meta AI | Yes | No |
| Any Model | Yes | No |
| Real UI Answers | Yes | No |
| Bring Your Own Keys | Yes | No |
| Platform | ||
| White-Label / Agency | Yes | No |
| Open Source | Yes | No |
| Content Generation | No | Yes |
| Advanced Analytics | ||
| Prompt Volume Estimates | No | No |
| Sentiment Analysis | Yes | Yes |
| Query Fan-Out | Yes | No |
| AI Crawler Analytics | No | No |
| Geographic Tracking | No | No |
| Social Media Tracking | No | No |
| Shopping Tracking | No | No |
| Multi-Language | No | No |
| Actionable Insights | ||
| Action Recommendations | Yes | Yes |
| Content Gap Analysis | Yes | Yes |
| AI Site Audits | No | No |
| AI Keyword Research | Yes | Yes |
| Reporting & Integration | ||
| Email Alerts | No | No |
| API Access | Yes | No |
| TypeScript SDK | Yes | No |
| Python SDK | Yes | No |
| MCP Access | Yes | No |
| BI Connectors | No | No |
Key differences
Only in Echo
- Grok
- DeepSeek
- Meta AI
- Any Model
- Real UI Answers
- Bring Your Own Keys
- White-Label / Agency
- Open Source
- Query Fan-Out
- API Access
- TypeScript SDK
- Python SDK
- MCP Access
Both offer
- Multi-LLM Tracking
- AI Visibility Score
- Citation Analytics
- Competitor Benchmarking
- Brand Mention Tracking
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Gemini
- Perplexity
- Microsoft Copilot
- Claude
- Sentiment Analysis
- Action Recommendations
- Content Gap Analysis
- AI Keyword Research
Only in XFunnel
- Content Generation
Why choose Echo over XFunnel?
Open source and transparent
Every line of code is open. You can verify exactly how your visibility data is collected, calculated, and presented. No black boxes.
Self-host for free, forever
Run Echo on your own infrastructure. The core platform is free and always will be, and Echo Cloud is there if you would rather not run it yourself.
Your data, in your stack
Pull every metric, sentiment included, into your own code with the REST API and TypeScript and Python SDKs, or ask Claude Code and Cursor about it over MCP. Export, fork, or migrate at any time.
Built to last
Bootstrapped and sustainable. No investors pushing towards dark patterns. We'll outlast the companies taking too much VC money.
Frequently Asked Questions
- What is the difference between Echo and XFunnel?
- Echo is an open-source, self-hostable AI visibility platform, while XFunnel is a closed-source AI visibility tracking tool. Both track how AI answer engines describe your brand, but Echo gives you the full source code and runs on your own infrastructure, so you can verify every metric and keep your data in-house.
- Is Echo a free, open-source alternative to XFunnel?
- Yes. Echo is a free, open-source alternative to XFunnel. You can self-host the full platform at no cost, read every line of code, and track your AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews without per-seat or per-prompt fees.
- Is XFunnel open source?
- No, XFunnel is a closed-source, hosted product, so you cannot inspect how its metrics are calculated. Echo is fully open source — you can audit the code, self-host it on your own infrastructure, and avoid vendor lock-in.
- How do Echo and XFunnel compare on sentiment analysis, API access, and MCP?
- Echo includes all three: a 0 to 100 sentiment score for every AI answer that mentions you, a REST API with TypeScript and Python SDKs, and an MCP server so assistants like Claude Code and Cursor can query your data. XFunnel offers sentiment analysis, but we have not found it offering API access or an MCP server.
- Can I self-host Echo instead of XFunnel?
- Yes. Echo is designed to be self-hosted — deploy it on your own infrastructure in minutes with the CLI. You keep full ownership of your data and prompts, with no per-seat pricing and no third-party dashboard holding your visibility history.
Ready to track your AI visibility?
Deploy Echo in minutes and start monitoring how ChatGPT, Claude, and Google AI Overviews talk about your brand.