AI visibility tracking
Echo runs the questions your buyers ask through every AI engine you track, on a schedule, and measures how often the answers mention your brand. See your visibility per prompt and per model, and watch how it moves over weeks and months against your competitors.
What you can do
1Track the prompts that matter
Add the questions your buyers ask AI, or let Echo suggest them from your website. Each prompt runs against every engine you track, on a schedule.
2See where you show up
Filter by AI model, tags, and time range to see your visibility score for every prompt, with trend lines comparing your brand against competitors.
3Watch the trend
Look back a week, a month, a year, or over all time to spot the impact of content changes and market shifts.
Data you can act on
- AI visibility
- The share of AI answers to your prompts that mention your brand.
- Share of voice
- Your brand's share of every mention of you and your tracked competitors.
- Sentiment
- How favorably AI talks about your brand when it mentions you, from 0 to 100. 50 is neutral.
- Position
- Where your brand comes among the tracked companies an answer names, on average. 1 means named first.
- Per-prompt visibility
- Each prompt's score and trend, so you can see which questions you win and which you lose.
- Visibility by model
- You and every tracked competitor, side by side for each AI engine.
Use cases
- Get a baseline of how visible your brand is in AI answers before you change anything.
- Find the prompts and engines where competitors appear and you don't, then focus content work there.
- Show whether visibility is improving month over month, on numbers you can trace back to individual answers.
Why Echo
The real apps, not just APIs
ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, and Copilot are scraped from the interfaces your customers use, with direct APIs for everything else.
Open methodology
How a mention is counted is documented and the code is open source, so every number can be checked rather than taken on trust.
Every answer behind the number
Click through from any score to the exact responses it was built from.
Related guides
- DocsVisibility tracking docs
- BlogWhat metrics matter for AI search visibility?
- BlogWhy do two AI visibility tools give your brand different scores?
- BlogHow often should you run AEO prompt tracking?
- GlossaryVisibility score
- Tool directoryAI visibility tools with ai visibility score
- Tool directoryAI visibility tools with multi-llm tracking
Related features
All features- Share of voiceYour share of AI mentions against every tracked competitor, on a leaderboard, per model, and over time.
- AI enginesChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, and Copilot from the real apps, plus any model by API.
- Prompt trackingSuggested from your website, tagged and organized, with every AI answer kept for you to search and inspect.
Frequently asked questions
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How does Echo measure AI visibility?
Echo runs each of your prompts against the AI engines you track and records every answer. Your visibility is the share of those answers that mention your brand, counting each prompt's latest answers, so the overview's cards, chart, and table always agree.
How does Echo decide whether an answer mentions my brand?
Echo finds every place an answer uses your brand's name, an alias, or one of its domains, then has a language model built for judging text confirm the answer is really about your brand. A name that means something else, or a different company with the same name, isn't counted.
Why does my visibility change from day to day?
AI answers vary from run to run, even for the same prompt. Running the same prompts repeatedly turns noisy one-off answers into a trend, which is why Echo tracks on a schedule rather than checking once.
How often does Echo check my prompts?
On Echo Cloud, prompts run once or up to four times a day depending on the plan. On a self-hosted instance you set the cadence yourself.
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